ZZ Keys works with companies where the person signing the contract is also the person who will feel the change. That shapes more or less everything about how we operate, from the pricing to the length of the engagements to the fact that we write things down for you rather than presenting them at you.
At one end there are large firms who will send a team, produce a genuinely impressive document, and then be gone again before anything has actually changed. At the other there are specialists who will run one channel or one system extremely well without ever asking whether the business underneath it can absorb what they are producing.
Owner-run companies fall straight through the middle. They are too small to justify the first and too interconnected to be helped much by the second, because a pricing problem shows up as a marketing problem and a hiring problem shows up as a quality problem. Somebody has to be willing to look at the whole thing and then actually do the work rather than write a recommendation about it.
That is the gap ZZ Keys was set up to sit in. We work with owners in whatever market they operate in, and we take the whole problem rather than the slice of it that happens to match a job title.
Alongside that we run a third and much smaller line of work, mentoring traders on risk sizing, process and review discipline. It is education rather than advice, it stays deliberately at the edge of what we do, and you can read what it covers if it is relevant to you.
A decision that only lives in somebody's head is not really a decision, it is a preference that happens to be winning at the moment. Everything we agree with you ends up in a document with an owner and a date against it, stored in your systems rather than ours.
You will find every price on this website, and that is deliberate, because the usual alternative is a discovery call whose real purpose is working out what you can afford. When we quote a custom scope we build it from the same day rates behind the published tiers.
We accept no commission, referral fee or rebate from any software vendor, agency, platform or supplier that we recommend to you. A recommendation is worth very little if it also happens to be a revenue line for the person making it.
Every engagement is designed so that you can stop buying it, which means handover training, editable files, your accounts and your ownership throughout. Building dependency would be a perfectly viable business model, and it is simply not the one we are running.
If the diagnostic points somewhere we do not sell, we will tell you, and if a retainer ought to be paused we will raise it before you have to. The alternative is a client who slowly stops replying, which helps nobody and costs us the relationship anyway.
There are no invented case studies here, no borrowed client logos and no percentages with nothing behind them. This site carries no testimonials at all, because we are not willing to publish ones that we have not yet earned.
Being specific about the second list saves everybody a wasted month, so we would much rather turn work down on the intro call than deliver an engagement that neither side really believed in from the start.
There is no wall of client logos on this website, no counter claiming some number of businesses transformed, and no testimonials anywhere on it. Those things will appear here when they are real and when the client concerned has agreed to put their name to them, and not a moment before that.
What we can offer you instead is specificity. Every engagement on this site carries a published price, a defined length, a named list of deliverables and a description of what your own team will have to contribute, and you can read all of it before you speak to anybody at all. If we are wrong for your problem, that ought to be obvious to you from these pages rather than from a sales process.
The trading mentorship follows exactly the same rule. It is education about risk and process, it says so plainly on the page, and it carries the disclaimer that it should carry. We are not licensed by the Securities and Futures Commission of Hong Kong, we have no wish to be treated as though we were, and we have priced and described that work accordingly.
Almost all of our clients are somewhere other than our office, so engagements run remotely by default, and for the build and partnership stages that arrangement works perfectly well. The diagnostic is the exception, because two or three days spent in the building will usually teach us more than a fortnight of scheduled calls would, and you learn a great deal more from watching a handover go wrong than from anybody's account of it afterwards.
Where on-site time is genuinely worth having we will say so and build it into the schedule, and where it would only be theatre we leave it out rather than bill you for the airfare. Travel is quoted at cost and agreed with you before anything is booked.
Describe the constraint as you see it and we will tell you which engagement fits it, whether a custom scope would make rather more sense, or that we are simply the wrong firm for the problem you have.